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Preconceptions are part of user experience

I'm catching on Mojave Experiment but from different perspective - talking about preconceptions as a genuine and indispensable part of user experience.

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What was first: brand or user experience? (chicken or egg?)

You work for big company. Or for small one, really doesn't matter. From time to time, you need to develop a solution (website) and share it with the world.

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What is the principle of least surprise?

These days I've stumbled upon something called The principle of least surprise (astonishment) and it caught my attention.

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