Stein Study redesign and conversion optimisation
- Website redesign with the goal of increasing conversion rates
- Simplification of user interface and elimination of inconsistencies
- Envisioning and implementation of long-term SEO strategy
You know when you get that feeling that something is wrong with your website that is affecting sales but you don’t know what to do? That’s when I went on a search to find a UX company that takes the time to learn your business and study the market prior to handing you designs and ideas. I would recommend you guys to everyone. Well done and it was great to work with you.
Alex Stein
CEO, Stein Study
Problem
The client has great language courses that combine learning, travelling and fun experiences in well thought out packages.
However website presentation, search engine optimisation and the entire booking process performed poorly and with less than satisfactory conversion rates.
There were numerous UI inconsistencies and in general, the user experience was below today’s standards, which reflected badly on the client’s bottom line.
Solution
After careful analysis we identified key weak points and UI inconsistencies. We started with a preliminary Google Analytics data set to get at least starting points and then proceeded by mapping users’ cognitive journeys.
That helped us to pinpoint and prioritise key pages and processes that needed to be redesigned: from the homepage and search result pages to all the way through the booking process. Also, we’ve helped developers to implement design and user flow changes and guided them to ensure that proper on-site SEO requirements have been met.
Results
Client is happy with the idea and our approach. They praised the high quality of our proposed design and our conversion improvements suggestions. Also, developers were keen to understand logic behind our user experience design decisions and gain insights from that area as well.
Much like the clients, our internal testing has shown increased conversion rates and general user satisfaction. The client is rolling out the implementations in a timely manner and we are following the results and keeping an eye on analytics to make sure that our user experience design, analytics and SEO expertise manifests itself through substantial gains for both client and visitors.
Related work
Did we make you curious?
You’ve got to see selection of some of our works. You’ve seen some of our clients and you’ve got an idea about our design process.
There’s so much more behind the curtains we’d love to show you but we are limited as we have to respect our non-disclosure agreements. But our knowledge, skills and professionalism are available here and now. For you. For your next big thing. So, don’t wait, let us create together!
