Guts. Dedication. Passion.

UX Passion started its life in October 2009 when one of our founders, Vibor Cipan left his post at Microsoft’s research and development centre in Copenhagen and teamed up with Darko Čengija and Antun Debak to create UX Passion – a UX design and usability agency with global reach.

In 2014 Antun decided to leave the team and his ownership stake in the company was later on bought by Cipan who now owns 75% of the company shares.

Our values are what we stand for, what we believe in and what we will fight for. We value innovation above everything. Together with passion, it’s what wakes us up every morning. We strive for simplicity because it’s beautiful and powerful. It’s our job to craft simpler and better experiences. We often refuse projects that don’t fit, we will say no. We are here to stay, to make a meaningful contribution, so we won’t settle for anything less than excellence; and we want you to hold us accountable for it. We are aware of our responsibility – to you, to the community and to ourselves – which reflects itself in the respect we give, and seek. We will never compromise our values, ethics or beliefs in the name of profit.

Nothing is taken for granted. We love challenges, and we challenge the accepted thinking. We ask the difficult questions. We don’t go with the flow; as such we are strong believers in actively tackling the issues we care about. We believe in supporting underprivileged communities, and we take social responsibility as our key value. Our obligations towards our clients are taken seriously but we feel no less responsible for the well being of our employees, the environment and the communities we live in. We are an open-minded, friendly and tolerant team. Acceptance of differences is part of our pixelated heart. We don’t believe in racial, sexual, national, or any other divides; all we care about is passion, integrity, work ethic and professionalism.

As a team we are genuinely driven by the constant need for action. Being part of it or creating it – it’s what defines us as a team. It’s our essence. It’s our true passion.

Our vision is to inspire and influence through our ideas, services and products. We want to make the world a better place, pixel by pixel, line of code by line of code, experience by experience. With passion!